ONE

• Get to know the customer who will be wearing the uniform and the environment it is designed to complement.
• Determine specific objectives from the customer regarding the uniform program. Offer insight and guidance based on the company's corporate strategy, marketing position, budget and any other pertinent details.
• Assess information about any current uniform program from "those in the know -- the employees themselves and determine what they like and don't like.....learn from past programs what works and what does not. If launching a new uniform program, we consider the ideal uniform with the front-line staffing in mind.

TWO

• Blend our comprehensive array of current fashion market research and our knowledge of future market trends with the individual client's industry trends in uniforms.
• Identify the details and nuances from the apparel market that can be applied to both the design and overrall customer needs.

THREE

• Our inspiration begins with trend research; our design process relies on vision.
• Often, it is simply a detail in the stitching and other times, it is a pocket treatment. Our research can also provide a new idea for logo placement or even a new style for logo application all together.
• Identify the details and nuances from the apparel market that can be applied to both the design and overrall customer needs.

FOUR

• We ensure that our designs have functionality, convey and immediate brand identity and serve as a source of pride and comfort for the employees that wear them.
• Our goal is always to offer a number of uniform options, knowing that there are always individual preferences, as well as business requirements to be met. Everyone needs a favourite...we make sure there are many opportunities for that, and then the best will stand apart from the rest.